Keep It SimpleOur Swindon business advice column with Gail GibsonAgreed, intrigue does attract
attention, however when the message shared is a blur you will lose the moment
and your audience will disconnect.
How can you make your
campaigns work?
Firstly, make sure your message is perfectly clear. Make
sure it says exactly what it is all about. Be specific. Why? Because this will
enable your message to immediately engage with your audience. Secondly, use
creative imagery around your concept. In other words, visually illustrate your
message.
When you keep your
marketing strategy simple, what happens?
You
set a clear and defined standard for your target audience. That way your
existing and prospective clients become and remain engaged on a consistent
basis. In essence you will start to pull your clients toward your business via
the development of a “loyalty” attitude rather than having to push sales onto
them.
This IS the most ideal way to capture and gain positive
results. This simplistic approach can help drive a better retention rate of
clients, in turn building the reputation and growth of your business.
Adopting
an effective, innovative and unique style of sharing your business message will
also add value to your offering. Your audience will have their own perception
of the value you can add to their relationship with you.
Value builds loyalty.
Loyalty builds trust. Trust builds reputation. Reputation builds success.
So the Keep It Simple Stupid continues to shine.
KISS far outweighs the creation of complex marketing
messages that can be misunderstood or overly sold to attract new business.
Keeping it simple simply keeps it successful!
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